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How to Drive Enterprise Mobile App Adoption at Your Organization

Enterprise mobility isn’t just another way to deliver IT support through a ‘lighter’ website or an application. It’s a shift to new channels of engagement which can empower employees (and ultimately their customers) with smart products. Despite allowing users to work faster and effectively whenever and wherever they may be, mobile app adoption is relatively low.

A 2013 study by TRUSTe revealed that 78% of consumers don’t download apps they don’t trust. As Bring Your Own Device (BYOD) is considered an extension of the consumerization of technology, it shouldn’t come as a surprise that employees aren’t too sure of the security of enterprise apps. Employees who aren’t mobile-savvy further complain about the difficulty of locating and downloading these apps on their devices.

Because of these issues, you need to include enterprise app adoption in your overall mobile strategy. Here are seven tips to get you started.

#1) Communicate, Communicate, COMMUNICATE

Most of the issues related to the adoption of enterprise mobile apps stem from poor communication methodologies. Therefore, you need to arrange for your IT department to address business units’ concerns about privacy, security, and accessibility. Senior management also needs to lead by example, highlighting how enterprise mobility can help employees.

#2) Incorporate B2C Design Practices in Your Business Apps

One of the reasons consumer apps are popular is their simplicity. In fact, many apps you have on your phone right now don’t need a separate user guide. What further makes them simple is their clean, intuitive interface. So, focus on user engagement to assure your employees that the app will make life easy for them.

#3) Start Small and Grow with Time

In most companies, introducing enterprise mobility can be overwhelming. Not only is a new technology forced onto them, they need to sit through training classes and try hard to understand how to use it. Don’t dump everything on your employees at once. Ease them into it by delivering a basic app and adding new functions with time. This will engage them with your app and ensure its quick adoption.

#4) Create a Mobile App Rollout Campaign

For your enterprise mobility project to be a success, you need to ‘market’ it to your employees. IT can be creative with typical marketing techniques like corporate portals and email blasts. It can also leverage non-traditional techniques such as internal whisper campaigns, contests, and lunch n’ learns.  

#5) Invest in Thorough User Training

User training is important, especially when it goes beyond software overviews and features. IT professionals with a good grasp of interpreting app lingo into layman terms should conduct sessions to explain the app’s capabilities and practical uses. During these sessions, their focus is to get employees to become familiar with the app. IT should also effectively explain how the app solves their problems to ensure its widespread adoption.

#6) Integrate the App into their Current Routine

Don’t underestimate the power of routines in user adoption. The more regularly employees interact with your enterprise app, the more likely they’ll keep using it. One way of pulling this off is to send prompt notifications through the app instead of emailing your employees. You can also plan better ways to ensure that end users quickly grow accustomed to the app and use it regularly.

#7) Offer Hand-Holding and On-Going Support

Hand-holding, or the provision of support during the learning process, is important for mobile app adoption. It assures users that they’ll get the guidance they need as they learn how to use the app. Even after they’ve mastered its use, IT should be ready to provide support at all times. This further increases users’ trust in the app and ensures its adoption across the organization.

Keep these seven points in mind and the enterprise app you create will definitely become a hit with your employees. Just remember to have a good enterprise mobility strategy in hand as well.  

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